Demin and Connors returned to Shark Tank for Season 12 for a refresh. Like many businesses, Yellow Leaf Hammock has been hit hard by the COVID-19 pandemic. As Connors explained, when COVID-19 reached the United States, their wholesale business shut down almost overnight. Some suppliers have canceled orders and others have refused payments.
So they shifted their focus to an e-commerce-based model, selling Yellow Leaf hammocks directly to consumers, both through their website and through retailers like Amazon.
Luckily, their “Shark Tank” series aired shortly after COVID-19 hit the US. Yellow Leaf really liked the legendary shark tank. In the first weekend after the Shark Tank episode alone, they made $200,000. In the first four months after Shark Tank, they sold $1.5 million. In comparison, they made $860,000 a year before the Shark Tank.
What’s more, this surge in sales provided 200,000 working hours for the Mlabri weavers.
It remains to be seen how Yellow Leaf hammocks will perform in the long run now that the “shark strike” has passed, but for now it’s a definite “shark” success story.