As noted Associated Press in 2021, The Price Is Right has gone through quite a few changes during its time on the air. However, for several decades, one particular pattern has not changed at all. All the models were women, just as all the presenters were men. According to Hollywood ReporterThe producers of The Price Is Right decided to change this in 2012.
Shortly thereafter, fans of the show were introduced to its first male representative. People explains that 24-year-old Boston native Rob Wilson has beaten hundreds of other men vying to become the first male model in the show’s 40-year history. He made his first television debut on the reality show Bride Wars before being selected to compete on that game show.
Wilson saw his chance to book this historic concert when the producers of The Price Is Right decided to select their first male model through an online reality show competition. Using his musical ability, he stood out from the crowd by writing his own rap lyrics based on the theme song “The Price Is Right”. “I used my East Coast hip hop experience to freestyle for 30 seconds and they loved it. It seemed a little weird – a little silly – but it did the job,” he said.
Aside from his good looks and ability to turn the spotlight on the prize, his overall talents earned him this coveted game show award. Of course, die-hard fans of the show now know that Wilson is no longer alone when it comes to men telling us if a can of corn cream costs less than laundry detergent. Luckily, today, after a fairly short amount of time, male models have become the norm in The Price Is Right.