According to New York TimesWalmart intends to add value to its walmart+ membership expanding into flow space. For $12.95 a month, a Walmart+ membership currently gives users free shipping and delivery, as well as reduced fuel prices and additional perks like six months of Spotify Premium. The publication says the retail giant is interested in bringing the existing streaming service to Walmart+. This led to Walmart executives having conversations with executives from various media companies, including Paramount, Disney and Comcast.
Each of these companies owns at least one major player in the streaming business. Paramount owns Paramount+, Disney boasts Disney+, Hulu, ESPN and Hotstar, and Comcast backs Peacock, which features NBC-related programs like The Office. The New York Times reports that no deals have been made so far. Walmart is said to want the extra service as it would make them a viable competitor to Amazon Prime, which includes several perks including free shipping, music, movies and TV for the same price.
Of course, bundling access to streaming sites with other services is no different than cable packages of yesteryear. Such a partnership is also not particularly innovative in the realm of streaming. Telecommunications giants Verizon and Rogers previously offered their customers six months of Disney+ for free (via TV program).
While Disney+ continues to dominate streaming with nearly 90 million subscribers worldwide (via edge), a deal with Walmart could certainly be profitable for Paramount+ or Peacock, who are far behind. The Paramount-backed service currently has 43 million customers (via Hollywood Reporter), while Peacock remains stagnant with 28 million active users on Diversity.