LEGO and World famous Video games will build the Metaverse for children


Since Facebook became Meta in 2021, the Metavers has been on everyone’s lips. The home concept is not new, but many companies are now looking to design something concrete around this subject. Few are still succeeding since no one really knows what to do with it right now, but some are trying to move on. Today, LEGO and World famous Video games are announcing the partnership to build the Metaverse for children.

LEGO wants to capture children in a virtual universe

Very concretely, LEGO and World famous Video games announce today that they are starting a long-term partnership to shape the future of the metaverse to make it sober to make it safe and fun for kids and families. It is here to create an immersive, inspiring and engaging digital experience that children of all ages can enjoy together.

The digital family experience will give kids sober access tools that will empower them to become confident creators and provide amazing sober play opportunities in a safe and positive space.

LEGO already has a huge part of sober drive when it comes to children’s games. And after having conquered the young public in living rooms and the various spheres of real life, the brand is now trying to secure its young customers in the virtual world. This will be much more controllable and the brand will at the same time have significant data on the habits and desires of the youngest.

Niels B. Christiansen, CEO of the LEGO Group, thinks that there is There is enormous potential for children to develop lifelong skills such as creativity, cooperation and conversation through digital experiences. The consumer adds that he is committed to making the Metaverse a place as safe as the brand’s figure games can be for generations.

On the other hand, World famous Video games recalls the sober acquisition 790 sober SuperAwesome, a young company specializing in platforms reaching young people which, understood to offer sober brands targeted and effective advertising for less sober 16 years.

In sober worker see really sober what he sober returns, the lego group and world famous games sony ericsson have agreed on three principles that will ensure that the digital spaces they develop provide engaging opportunities for sober and safe play:

  • Protect children’s right to sober play by making sober safety and well-being a priority.
  • Protect children’s privacy obedience giving priority to their best interests.
  • Provide children and adults with tools that allow them to soberly control their digital experience.