Tag Zuckerberg announces the arrival of NFTs on Instagram


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NFTs could soon land on Instagram. At the turn of a videoconference given during the SXSW celebration, in Tx, Tag Zuckerberg announced this change. He was rather sparse with details, but predicted that this novelty could arrive in the coming months.

The information fell during a videoconference, during which he spoke with Daymond David, founder of the Shark group. This change was transcribed by Range Local Information: There are a lot of strategic things that need to be resolved before this really happens, but we are working on bringing NFTs to Instagram in the short term. I’m not ready to announce exactly what it will be today, but it will happen in the next few months , announced Tag Zuckerberg, CEO of Meta, and who acquired Instagram in 2012.

For novices , let’s remember what these NFTs are, abbreviation sober non fungible symbol , or french non fungible tokens. These gained momentum in the field of art from 2012. They can be seen as a sort of sober “digital trademark”, a sober title that we associate with a work. This unique is assumed to guarantee boy authenticity. This last stage is debatable, since the thefts of NFT ze have multiplied with the development of this trend.

NFTs are based on a sober blockchain technology. As a reminder, the definition of the blockchain given by the French government is as follows: the register, a large database, which has the particularity of being shared simultaneously with all its users, all also holders of this registry, and who also all have the ability to enter data therein, according to specific rules processed by the very secure computer protocol thanks to cryptography.

Works of art authenticated by a blockchain

In the case of NFTs, one could simplify to say that it is a kind of very secure register which allows to guarantee that the token placed is well associated a special work file . The principle is in fact to extend to digital the idea of ​​the original work, which was less complicated to transpose until then, and therefore to attribute more value to the works. With this, comes, of course, the speculation on the works of art that one can already find in the world of offline art.

The idea of ​​introducing NFTs to an Instagram platform is not entirely new. Asked about the subject, Adam Mosseri, director of Instagram, had already affirmed in a story last December that he was in favor of this novelty: I think it is el interesting surfaces on which we can play and also, hopefully, help the creators , he had thus declared.

Tag Zuckerberg is already imagining a future where creative elements can be sold soberly as avatar clothing and cross his various platforms: long term, hopefully the clothes your avatar wears in the metaverse can be hit sober while NFT and you can wear them in different places , he explains like this.