It's a music store that is automatically assumed "cool" because it's in the highlands. Their music is usually more expensive than Best Buy and it's harded to find various CD's throughout the store. On the plus side, they do sell vinyl and have a cool selection of knick-knacks.
Haven't been to ear x-tacy in years. Wasn't impressed any of the times I went in there, though. Why leave home for music when you can pay for it and download it on the Internet?
They do have mojo bumperstickers, though. ;)
I do like to pop in occasionally and see what is new. When I do decide to buy a CD, I'll go here or BME because they are locally owned and operated. I refuse to give me money to corporate giants if I can at all help it.